Pinterest Image Size Guide 2025
The complete guide to optimizing your visual content for Pinterest. Ensure your Pins, Boards, and Profile stand out with the perfect dimensions.
Pinterest Profile Picture Size
Your profile picture is the first thing users see when they visit your page. Make sure it's high-quality and represents your brand clearly.
Profile Picture Specs
| Type | Dimensions (px) | Aspect Ratio | Best Format |
|---|---|---|---|
| Profile Picture | 165 x 165 px | 1:1 | JPG, PNG |
Key Tips:
- Upload a square image (1:1 ratio)
- Pinterest displays it as a circle, so keep important elements centered
- Use a high-resolution image (e.g., 600x600px) for best quality
Standard Pin Sizes
Pins are the heart of Pinterest. Vertical images perform best because they take up more screen space on mobile devices.
Pin Image Specs
| Type | Dimensions (px) | Aspect Ratio | Best Format |
|---|---|---|---|
| Standard Pin | 1000 x 1500 px | 2:3 | JPG, PNG |
| Square Pin | 1000 x 1000 px | 1:1 | JPG, PNG |
| Long Pin | 1000 x 2100 px | 1:2.1 | JPG, PNG |
Board Covers & Story Pins
Organized boards with custom covers make your profile look professional. Story Pins (Idea Pins) are great for step-by-step content.
Board & Story Specs
| Type | Dimensions (px) | Aspect Ratio | Best Format |
|---|---|---|---|
| Board Cover | 222 x 150 px | 1.48:1 | JPG, PNG |
| Story Pin | 1080 x 1920 px | 9:16 | JPG, PNG |
Best Practices for Pinterest Images
- Vertical is King
Always prioritize vertical images (2:3 ratio). They occupy more real estate in the feed compared to landscape images.
- High-Quality Visuals
Pinterest is a visual discovery engine. Use bright, high-resolution images. Avoid dark, blurry, or grainy photos.
- Text Overlays
Add catchy titles or descriptions directly on the image to tell users what the Pin is about at a glance.
- Brand Consistency
Use consistent colors, fonts, and logo placement to make your Pins instantly recognizable.
Common Mistakes to Avoid
- ×Using horizontal images (they get lost in the feed)
- ×Using "giraffe" pins (extremely tall images) that get truncated
- ×Cluttered text overlays that are hard to read on mobile
- ×Ignoring the safe zones (edges where buttons might overlay)
Frequently Asked Questions
What is the best size for Pinterest pins in 2025?
The recommended size for standard Pinterest pins is 1000 x 1500 pixels, which is a 2:3 aspect ratio. This size performs best in the feed and avoids being cut off.
What happens if my Pinterest image is the wrong size?
Pinterest may crop or resize images that don't fit their standard aspect ratios. Pins that are too tall (like 'giraffe pins') might get truncated in the feed, while horizontal images take up less screen space and often get lower engagement.
What is the size for Pinterest board covers?
Pinterest board display squares are 222 x 150 pixels. It's recommended to use images that fit this 1.48:1 aspect ratio to ensure your board covers look professional and organized.
Can I post square images on Pinterest?
Yes, you can post square images (1:1 ratio), especially for product shots or Instagram cross-posts. However, vertical images generally get more engagement.
What is the maximum file size for Pinterest?
For images, the maximum file size is 20MB. For videos, it can be up to 2GB, but shorter, optimized videos usually perform better.